A community for
marketers to ask,
share, and get better
Weekly sessions. Real feedback.
People who actually get what you're going through.
Heartwired Club team
You're tired of
figuring it out alone
No one to bounce ideas off. No one who understands why your job is actually hard.
No one to tell you if that headline is good or you've just been staring at it too long.
You've joined communities before. They were either dead silent or full of people pitching each other.
This one's different.
Iza Tomica, Founder of Heartwired Club
What you get as a member
Weekly Live Sessions
Strategy, Q&A, hot seats, workshops
Office Hours
Post your work, get thoughtful responses from our team
Resource Library
Templates, frameworks, guides
Monthly
Themes
Focused learning each month
This is for you if...
You're the only marketer on your team and you're tired of guessing alone
You're a founder doing your own marketing and want it to finally feel clear
You're a freelancer who wants sharper positioning and peers who challenge you
You're building something meaningful and refuse to grow it with manipulation
You've tried everything and still feel like your brand doesn't sound like you
Dasha Petrova
Head of Community
Builds spaces where people feel seen, connected, and challenged to grow. Heartwired is her 4th community-baby.

She's the one making sure this stays warm, useful, and never turns into another dead Slack.
Dasha Petrova, Head of Community, Heartwired Club
Dasha Petrova, Head of Community, Heartwired Club
Become a
founding member.

We're opening doors to a small group of founding
members who want to shape this from the start.

You'll get:
Access for free for a year (later €47/month)
Direct input on what we build
First access to everything

Note: we'll ask you to meet us for a 15-min coffee to get to know you
and make sure HWC is a good fit.

Thank you! Your submission has been received!
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What people are saying
about Dasha's communities.
I've joined a business community that Dasha's built in 2017 and it's been great  for my career. By the way, it is still growing and active! My go-to place for tapping into power of network.
Kate G
Product Lead
We met with Dasha when she built community for Superdao and I was surprised how professional it was. When she left I invited her to be an adviser in my web3 startup. I didn't miss.
Andrew Ilingin
Startup Founder
Linity's community has gave me a lot of new opportunities and friends in crypto. Dasha's been a great Community Lead and I'm glad I've met her though this project.
Isiaq Obasanjo
Questions you might have.
What platform is it on?

Our community lives on Circle which is a very convenient platform for networking and learning together

How much time does it take?

It depends on how much value you want to get from being in the community, but we recommend to dedicate at least a couple of hours weekly to connect and learn.

Can I cancel anytime?

It depends on how much value you want to get from being in the community, but we recommend to dedicate at least a couple of hours weekly to connect and learn.

What if I'm a total beginner?

Then you'll be able to learn a lot, not only from HWC team, but from other members of the community as well.

What's the difference between founding member and waitlist?

Funding members get free access to HWC community for a year and they will be shaping what we're building with their feedback and contributions. Waitlist is created for people who want to join later, once we officially launch our community.

Want to work with us?

Whether it's community, mentoring, or a quick clarity session
- we'd love to hear from you.

Márcia Marques, Product Marketing Manager, Heartwired Club
Deepti Nickam, Content Marketing Lead, Heartwired Club
Dasha Petrova, Head of Community, Heartwired Club
Iza Tomica, Founder of Heartwired Club
Learn with us.

One email a week on brand, messaging, and marketing psychology.
Written like a human, for humans.

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