A small team with strong opinions about doing marketing right.
Heartwired started with a question:
What if marketing didn't have to feel so... awful? Not the manipulative countdown timers. Not the content that sounds like it was written by a robot committee. Not the advice that works for people with massive teams and bigger budgets.
We wanted something
Calmer.
Clearer.
More human.
So we built it.
Heartwired Club is marketing education and community for people who want to grow without burning out, connect without manipulating, and build brands that actually feel like them.
We're not here to be gurus. We're practitioners - still in the work, still learning, still building alongside you.
The team
Iza Tomica
Founder
Brand strategist with 10+ years across startups, Web3 & tech. Known for human-first storytelling and passion to neuroscience.
Dasha Petrova
Head of Community
Builds supportive learning spaces where people feel seen, connected, and challenged to grow. HWC is her 4th community-baby.
Deepti Nickam
Content Marketing Lead
Creates content that feels human and ranks high. 10x growth specialist. Also can brew 10 types of coffee.
What we believe.
Clarity Over Complexity
Emotionas Strategy
Belonging over competition
Clarity Over Complexity
Humans first, tools second
Want to work with us?
Whether it's community, mentoring, or a quick clarity session - we'd love to hear from you.
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